Food Blogging

My future wife encouraged me to start a food blog.

Since November I’ve been cooking pretty much every day (apart from when we go out) and photographing everything for recollection. This was part of a New Years Resolution to make something once a week from a different cookery book that I already owned.

Google+ was really taking off internally where I work so I ended up posting the pictures in the office. I’m not sure what I was trying to achieve other than making my colleagues salivate whilst eating their microwave ready meals or the not so great sandwich from the sandwich guy.

But, she figured it’d be better to talk a bit more to a wider audience than just posting pictures at work. There has also been talk of us creating an App – but that’s another story.

The trouble with blogging – as I found when I used to blog about ale – is you end up feeling an overwhelming responsibility to please your audience rather than doing what you want to do.

I’m having this issue at the moment. What’s best?

My current approach is to strip a book – scan the book – shortlist some recipes and make them – photograph them – and say whether I would or wouldn’t make them again.

But! Does that please an audience. Does the audience want to see regular variety? You start questioning whether what you set out to do is what you should actually be doing.

As an example, the first three books I stripped were by Yotam Ottolenghi. He is the master as far as I am concerned and I think I pretty much made everything from his three books ‘The Cookbook’, ‘Plenty’ and ‘Jerusalem’. More specifically I only made the Vegetarian dishes from these books (I’m not vegetarian by the way – just preferring it for now).

So how do you blog? Do you mix it up? Or do you force feed your audience three weeks of Ottolenghi? How good do your pictures need to be?

At the moment I’m not sure. As I backfill the recipes I’ve made since November I’ll let you be the judge. You’ll see pretty much only Vegetarian food for now – as we are trying to prove something that I will talk about another time.

All I know is I’ve already gone out and bought different plainer plates so the food looks better.  And I always use Camera+ on the iPhone with the Clarity and Miniaturise filter to make them look a bit sexier.

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